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E-commerce enterprises should make profits in the EU market, and these five minefields should be avo

According to recent reports from foreign media, although the United States and China are major economic powers in the world, the economic strength of the European Union can not be underestimated, and it is no wonder that start-ups are looking for opportunities to sell products to EU countries.




According to data from the European Commission, EU countries have more than 500 million consumers, with per capita GDP of 25,000 euros, and 28 member countries, with exports accounting for 16% of the world's total. It is the world's largest export market, larger than China, and it is also a major partner of more than 80 countries in the world.




For startups and small businesses looking for new markets for their products, the EU market is attractive, but it also has a series of regulations. Before startups can legally sell their products in Europe, their products need to be licensed by regulators. This involves a series of lengthy and complex steps to obtain EU CE certification.




If an enterprise wants to sell its products in this profitable market, it needs to ask itself these five questions before it can officially sell:




1. What EU directives and standards do products need to meet?




The first step is to determine whether the product meets European directives or standards. Check the website of the European Commission and browse 25 kinds of products, most of which have special EU directives and requirements. Therefore, enterprise products need to comply with these requirements, and sometimes they need to be readjusted to meet the requirements.




Some categories of products do not have special directives from the EU, but these products generally meet international standards, such as ISO certification. In this case, the enterprise needs to hold the correct ISO certificate.




2. What are the requirements of the product?




The next step is to study and decide on the specific requirements in the instructions or standards. You need to carefully check the instructions and standard text to see if the product meets the standards. If an enterprise lacks in-house technicians, it may need the help of external consultants to complete this complex process.




3. Does the product need qualified testing?




In most cases, the answer is yes. Whether internal testing or external testing is needed depends on what the product is.




Directives will clearly indicate whether the product needs to comply with the standard declaration, and if so, it needs to be tested to be qualified. Instructions should also list all eligibility requirements, and product testing must meet these requirements.




4. Do you need to attach technical documents?




Products wishing to obtain the EU Conformity Statement need to be accompanied by detailed technical documents indicating that the product design meets the standards and conforms to the standards of the European Commission.




Complete technical documentation, including any product design and certification related data, including source code, schematic, technical images, independent test results, comments and descriptions. Like all important documents, the technical documents of an enterprise need to be preserved and protected against tampering.




5. What is the final EU conformity statement format?




Afterwards, enterprises need to ensure that the EU conformity declaration format of products is correct and contains all required information. EU regulators will strictly exclude substandard products.




If an enterprise lacks in-house technicians or experts in legal supervision, it can learn that most start-ups and small businesses use existing templates to fill in relevant information, which is a more efficient and reliable method. However, it should be noted that the EU compliance declaration is different from the certificate of conformity, and it can not be filled out only in the form of the certificate of conformity.


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