Huateng Blue Art

NB loses the lawsuit and loses the Chinese name "New Bailun" returned brand

The New Bailun Trademark Dispute Case has come to an end recently. The Guangdong Provincial Higher People's Court (hereinafter referred to as the "Guangdong Higher Court") publicly adjudicated the New Bailun Trademark Dispute Case. Although the final judgment still found that the New Bailun Trading (China) Co., Ltd. constituted a tort, the compensation of 98 million yuan in the first instance was changed to 5 million yuan. This means that the brand of New Balance is no longer regarded as a copycat brand of New Balance, but as a national brand protected by law. At the same time, NB lost its Chinese name for the second time in the mainland.

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